This SEO Content Strategy Works!

Lori Ballen
7 min readJan 25


I’m OK with revealing my process.

Are you a beginner trying to get your SEO-friendly content ranking on Google? Well, I’m about to give you the ultimate keyword hack. Get ready for an awesome strategy to help supercharge your online endeavors!

If you’re a serious SEO player, the keyword research info I’m about to share with you is likely already familiar. But if your curiosity gets the better of ya and you want in on this insider knowledge, then stick around! We’ll cover how to do free-of-charge keyword analysis as well as delving deeper into paid solutions — but that’s not all: we’ll finish up by taking those keywords and crafting content surefire for success!

Finding Long-Tail Keywords

To get started in powerful SEO content creation, start by selecting a seed keyword — the smaller and broader, the better. By adding parameters at the end of this term, you can quickly adjust your target audience while significantly decreasing competition so it’s easier to rank on Google!

Let’s use a food blog for this demonstration.

For food bloggers, affiliate marketing is essential for increasing income potential. By creating product reviews and other high-quality content related to kitchen appliances or cooking recipes, blog owners can easily utilize the power of affiliates to gain extra revenue from clicks and purchases.

With creativity in their corner, these savvy entrepreneurs make money while doing something they love!

Affiliate marketers make best-of lists to help potential customers find the best products or services for their needs. By creating a list of the top products or services in a particular niche, affiliate marketers can increase their chances of earning commissions from sales generated by their list.

To find long-tail keywords with less competition, affiliate marketers need to do keyword research. This involves researching relevant topics and phrases related to the product or service they are promoting and using keyword tools such as SERMrush to identify search terms with lower competition levels but still generate enough traffic for potential sales.

Once these keywords have been identified, the blogger can create content that is optimized for these terms and use them in their marketing efforts.

Determining what Google Wants

Creating content for the web requires understanding what is already available on the web. Looking at Google’s Search Engine Results Pages (SERPs) can provide valuable insight into what content is already available and how it ranks compared to other content.

Knowing this information helps content creators create better, more targeted content that stands out from the competition. By looking at the SERP, you can also identify potential keywords and topics to target in your content and any gaps in existing content that you can fill with your unique perspective.

Choosing Low-Competition Keywords

Choosing keywords with lower competition is important for SEO because it makes ranking higher in search engine results easier. When there is less competition for a keyword, fewer websites compete for the same spot on the SERP (Search Engine Results Page).

This gives you an advantage over other websites and can help you get more organic traffic. Low-competition keywords also tend to have higher conversion rates since they are more targeted and relevant to your website. By focusing on low-competition keywords, you can maximize your chances of success in SEO and get the most out of your efforts.

Earning the Featured Snippet

When earning featured snippets, long-tail keywords can be very effective. This is because they tend to have less competition than generic keywords, making it easier for your content to appear in the snippet. Additionally, since long-tail keywords are so specific, they often answer a user’s question right away, which is what Google looks for when selecting featured snippets.

Domain Authority

Domain Authority (DA) is a metric developed by Moz that measures the strength of a website’s domain. It is calculated based on several factors, including the number and quality of links pointing to the domain, its age, and its popularity. Choosing low-competition keywords can help increase your Domain Authority score by improving your visibility in search engine result pages (SERPs).

SEMrush Authority Score

Semrush Authority Score is a quality metric developed by the online visibility management platform It measures the overall quality and SEO effectiveness of a domain or webpage. The score is based on a number of factors, including backlinks, referring domains, and more.

Backlink Analytics on Semrush uses Authority Score to measure the impact of a webpage or domain’s links. This metric considers the number of backlinks, referring domains, and other factors that can affect the authority of a website or page.

It also considers the quality of those links, such as their relevance and trustworthiness. A higher Authority Score indicates that a website or page has more influence in search engine rankings.

Topic Clusters

Topic clusters provide a winning combination for higher search engine rankings. Organizing your content into related topics can help create a more organized site with great structure, enabling search engines to crawl and comprehend each page with ease, ultimately leading to improved rankings.

But that’s not all — linking related pages together through topic clusters creates an interconnected web of thoughtful content that boosts the authority of each page independently.

This can further augment the ranking of your content in search results. Finally, favoring broader topics over individual keywords allows for greater comprehensiveness in your content, touching upon different aspects of a topic for a fuller understanding by readers.

The Pillar Post

A pillar post is a cornerstone of any successful blog. It sets the tone for a particular topic cluster, allowing other content pieces to follow suit and offer deeper dives into specialized subjects.

The long-form, comprehensive article acts as an authoritative guide that provides valuable insight to give readers a better understanding of the overall topic.

It’s an essential building block towards establishing an authority on the subject matter and serves to structure related content pieces into an organized unit.

A pillar post allows for an accurate representation of the topic within a website’s universe, giving search engine optimization (SEO) a running start by materializing keywords around said content.

Internal Linking

Internal linking is an important aspect of topic cluster SEO strategy because it signifies content relevance to search engines. In short, internal linking helps your site’s pages rank higher and gain more visibility.

Link Whisper is a helpful tool that streamlines this process, allowing you to quickly and easily link related posts across your domain while providing valuable metrics so you can track which links are driving the most traffic. This simple yet powerful interface makes it easier to manage your internal links and reap the SEO benefits!

Link Whisper for WordPress:

Creating Content with Jasper

Jasper AI can be a true content creator’s best friend. Using advanced analytics and machine learning, this technology can quickly identify trending topics, meaningful insights, and potential problems that may arise in content creation.

With its predictive capabilities, Jasper AI is able to help create better content in less time. It can suggest more engaging titles and headlines, provide full topic outlines, and assist in crafting compelling stories.

With this cutting-edge tool, content creators no longer have to worry about being bogged down because they now have an AI writing partner helping them every step of the way.

Try Jasper:

Optimizing with Surfer SEO

Jasper, an often underestimated website assistant, has taken a big step forward by integrating with Surfer SEO. This cutting-edge technology allows web users to access the Google scoring system, designed to measure correlation data between pages that rank on page one of Google.

From there, the incredibly useful Surfer SEO provides suggestions for total word count and NLP keywords that could maximize visibility within search results.

By utilizing this powerful combination of tools and tactics, Jasper is well-equipped to help you gain credibility with the search engine gods and your valued customers.

Try Surfer SEO

NLP Keywords

NLP keywords are the foundation of natural language processing. By monitoring and analyzing words used in text, data scientists can learn how to interpret conversations and use that understanding to better communicate with customers or create more intelligent responses in an AI system.

These NLP keywords are essential for taking large amounts of data and transforming it into something useful. As AI plays a larger role in everyday life, these NLP keywords will become even more important — they’ll bridge between what humans say and what machines do.

AI Tone of Voice

AI writers are a valuable asset to anyone looking to maintain a consistent voice across multiple pieces of content. With carefully crafted commands, these artificially intelligent algorithms can learn how to perfectly mimic different tones of voice.

If you’re aiming for a creative tone, it’s important to give the AI writer cues that encourage out-of-the-box thinking. Encouraging them to add descriptive language, consider alternative perspectives, and focus on humor or satire can help create a unique sound within the text.

Without giving too much direction, guiding the AI’s thought process in this way grants, it levels of nuance and complexity that cannot be achieved without human intervention. Therefore with AI writers set up correctly, there is potential for stunningly creative results that capture any desired tone right down to the last detail.



Lori Ballen

Lori's passion for blogging and commitment to empowering others is evident in her comprehensive, easy-to-follow articles.