Personalizing Etsy Products: 2024 Design Trends for Custom Items


Lori Ballen
4 min readDec 17, 2023


Etsy, a hub of creativity and unique finds, constantly evolves with new design trends. As we look towards 2024, it’s crucial for sellers to stay ahead of the curve to maximize sales. This article delves into the process of researching and creating designs that resonate with the current market, offering insights into leveraging these trends for your Etsy shop.

Table of Contents


Everbee for Trends

Everbee is a tool designed to help Etsy sellers find hot trends and winning products on the Etsy marketplace. It can assist sellers in various ways to enhance their business on the platform. Here’s how Everbee can help with finding trends on Etsy:

  1. Trend Analysis: Everbee analyzes the Etsy marketplace to identify current trends. It can provide insights into what products are gaining popularity, which can help sellers decide what items to create or stock.
  2. Keyword Research: Sellers can use Everbee to research keywords that are trending on Etsy. This can improve their product listings’ SEO (Search Engine Optimization), making their items more likely to be found by potential customers.
  3. Competitor Monitoring: Everbee can track what competitors are doing, including their best-selling items. This can give sellers an idea of the types of products that are currently successful in their niche.
  4. Market Demand: By analyzing search volume and other data points, Everbee can help sellers understand the demand for certain products. This can guide them in creating products that are more likely to sell.
  5. Pricing Strategy: Everbee can provide data on pricing trends, which can help sellers price their products competitively.
  6. Seasonal Trends: It can also help sellers anticipate seasonal trends so they can prepare and stock up on relevant products ahead of time.
  7. Customer Insights: Understanding customer preferences and behavior is key to success on Etsy. Everbee can provide insights into what customers are looking for, which can inform product development and marketing strategies.
  8. Product Discovery: Sellers can discover new product ideas by seeing what is trending on Etsy. This can inspire them to create unique items that tap into current market trends.
  9. Data-Driven Decisions: With the data provided by Everbee, sellers can make informed decisions about their business strategies on Etsy, from what products to create to how to market them.
  10. Time Saving: By automating the process of trend discovery and market analysis, Everbee saves sellers time that they can instead invest in creating products and running their business.

To make the most of Everbee, Etsy sellers should regularly check the tool for updates on trends and adjust their strategies accordingly. It’s important to note that while Everbee can provide valuable insights, sellers should also consider their own unique brand and creative strengths when deciding which trends to follow.

Researching Design Trends on Etsy

Understanding what sells on Etsy starts with meticulous research. Begin by exploring broad product categories using keywords like ‘women’s sweatshirt,’ then refine your search to focus on bestsellers. An effective tactic involves filtering results to exclude ads and concentrating on organically ranking items. This approach reveals popular colors, fonts, and design layouts, providing a real-time snapshot of consumer preferences.

Notable Trends

A scan of Etsy’s bestsellers reveals certain standout elements. For instance, the colors beige, sand, and military green are prevalent, indicating a shift towards earthy, muted tones. Small and dainty script fonts are in vogue in terms of typography, particularly for personalized items like ‘mama’ or ‘grandma’ sweatshirts. Also noteworthy is the emergence of sleeve prints as a popular design element, adding a distinctive touch to otherwise simple apparel.

Translating Research into Unique Designs

The goal isn’t to replicate existing bestsellers but to draw inspiration from them. Identify elements that can be adapted to different niches or product types. For instance, if ‘mama’ sweatshirts with sleeve prints are trending, consider how this style could be translated into the ‘grandma’ niche or other family titles. This strategy opens up new market segments while maintaining originality.

Designing with Print on Demand in Mind

When creating designs for print-on-demand products, it’s vital to consider the specific requirements of your chosen print provider. Pay attention to details like color availability and optimal design dimensions to ensure high-quality prints.

For instance, the military green color, popular in current designs, might not be available with all print providers. Selecting the right provider who offers this color can give your product an edge in the market.

Leveraging Tools for Design Creation

Utilize design software like KD to craft your designs. Start by selecting appropriate fonts and graphics that align with current trends. For personalized items, ensure your design accommodates different names or titles. Keep designs simple yet impactful, as simplicity often translates to higher sales.

Importance of Realistic Mockups

A crucial aspect of selling print-on-demand products on Etsy is the presentation. Invest in high-quality mockups that accurately represent the final product. Pay attention to details like the placement and appearance of sleeve prints, ensuring they match the actual product. Adjusting the transparency of mockup designs can also make them appear more authentic and appealing to potential buyers.

Forecasting the Future of Design Trends

Looking ahead to 2024, sleeve prints are anticipated to become even more popular. Incorporating this element into your product line could be a strategic move. Keep an eye on evolving trends and adapt quickly to stay relevant in the ever-changing Etsy marketplace.


Success on Etsy in 2024 will hinge on identifying and creatively adapting to trending design styles. Research diligently, draw inspiration from bestsellers, and employ a unique twist to your creations. Focus on quality, from the design process to the final product presentation, and stay abreast of evolving trends. With these strategies, you can position your Etsy shop for maximum success in the coming year.

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Lori Ballen

Lori's passion for blogging and commitment to empowering others is evident in her comprehensive, easy-to-follow articles.