How I made $7,102.15 promoting Semrush as an Affiliate

Affiliate Marketing

Lori Ballen
6 min readDec 18, 2023

Affiliate marketing can be an incredibly lucrative avenue for generating income online, and my experience with promoting SEMrush is a testament to that. SEMrush is a popular SEO tool that helps users with keyword research, site audits, and competitor analysis, among other features.

As a digital marketer, I recognized the potential of SEMrush and decided to leverage its affiliate program to supplement my income. In this article, I’ll share the strategies and insights that helped me earn $7,102.15 as an SEMrush affiliate with Impact.

While certainly not my biggest earner, it’s a case study for content marketers who want to create content to convert affiliate offers.

What is SEMrush?

  1. Semrush Overview: Semrush is a comprehensive digital marketing tool for SEO, content marketing, competitor analysis, PPC, and social media marketing.
  2. SEO Tools: Offers tools for keyword research, site audit, backlink analysis, and SERP tracking to improve website search engine rankings.
  3. Content Marketing: Provides resources for content creation, optimization, and strategy planning, assisting in engaging and expanding the target audience.
  4. Competitor Analysis: Enables businesses to analyze competitors’ strategies in SEO, content marketing, and advertising, giving insights for competitive edge improvement.
  5. PPC Insights: Offers tools for managing and optimizing pay-per-click campaigns, including keyword research and advertising strategy analysis.
  6. Social Media Toolkit: Includes features for social media posting, monitoring, and analytics, aiding in effective social media marketing strategies.
  7. User Accessibility: Designed for varied users, including SEO professionals, marketers, business owners, and large enterprises.
  8. Integration and Reporting: Allows integration with other tools and provides comprehensive reporting for data-driven decision-making.

Specific Program Results for 2023

  1. Clicks (11,150): This is the number of times people have clicked on your affiliate links. High clicks indicate good reach and interest but do not directly translate to sales.
  2. Actions (311): These are specific user actions, like sign-ups or purchases, that occurred after clicking the affiliate link. Actions are more significant than clicks as they indicate effective conversions.
  3. Average Sale ($96): This represents the average sales value generated from your affiliate efforts. It helps in understanding the typical revenue per transaction.
  4. Bonus Earnings ($600): You earn additional incentives or rewards, often for achieving certain milestones or exceptional performance.
  5. Total Earnings ($7,102.15): The cumulative earnings, combining sales, bonuses, and other incentives.

How These Metrics Impact Affiliate Marketing Performance

  • Evaluating Effectiveness: These metrics collectively help in assessing the effectiveness of your affiliate marketing strategies.
  • Strategic Insights: You can optimize your approach by analyzing which types of content or channels lead to more clicks and actions.
  • Revenue Estimation: Average Sales and Total Earnings clearly show the financial benefits of your affiliate activities.

Practical Example

Suppose you wrote a blog post featuring a SEMrush link. If it got 1,000 clicks and 30 users signed up for SEMrush, the post had a 3% conversion rate (Actions/Clicks). If each sign-up led to an average sale of $96, your earnings from this post could be estimated as 30 (actions) x $96 = $2,880, excluding any bonuses.

How I Promoted The Affiliate Program

I credit this video for most of my 2023 SEMrush affiliate earnings.

My YouTube video focused intensively on keyword research, a crucial aspect of SEO and digital marketing. It was tailored to provide practical insights and strategies for effectively finding and utilizing keywords, which is a core function of SEMrush.

This topic choice directly resonated with an audience interested in enhancing their SEO efforts.

Conversion of Affiliate Sales

  • Educational Approach: The video adopted an educational tone, breaking down complex aspects of keyword research into understandable segments. This approach not only educated viewers but also showcased the capabilities of SEMrush, subtly promoting its utility.
  • Relevance to SEMrush: By concentrating on a topic directly relevant to SEMrush’s functionality, the video effectively demonstrated the software’s value, encouraging viewers to consider using SEMrush for their SEO needs.
  • Call to Action: I included a clear call to action in the video, directing viewers to use my SEMrush affiliate link, which made it easy for them to access the tool.

My journey with SEMrush’s affiliate program is a testament to the impact of video marketing in the affiliate space. Here, I share how I leveraged video content to generate $7,102.15 in affiliate revenue, promoting SEMrush as a trusted SEO and marketing tool.

The Power of Video in Affiliate Marketing:

Video content has a profound effect on audience engagement and conversion rates. It’s a dynamic way to showcase a product’s features, benefits, and real-world applications. Recognizing this, I focused my efforts on creating compelling video content to promote SEMrush.

Crafting a Video Content Strategy:

  1. Understanding SEMrush and Its Audience: Before creating any content, I deeply understood SEMrush as a product and identified the target audience who would benefit most from it. This knowledge allowed me to tailor my videos to address specific pain points and highlight SEMrush’s solutions.
  2. Creating High-Quality Video Reviews: I produced detailed video reviews of SEMrush, where I walked viewers through the platform, showcasing its comprehensive toolkit for SEO and digital marketing. These reviews were honest and transparent, highlighting strengths and areas for improvement and building credibility with my audience.
  3. Tutorial Videos and Use Cases: To demonstrate SEMrush’s practical value, I created tutorial videos that guided users through various features, such as keyword research, competitor analysis, and site audits. These videos helped potential users understand how SEMrush could fit into their workflow by providing actionable insights.
  4. Consistency and Quality: Consistency was key in my video marketing strategy. I maintained a regular posting schedule on the topic of digital marketing and ensured each video was of high quality, both in content and production value. This consistency helped build a loyal following and established me as a reliable source of information on SEMrush.
  5. Leveraging YouTube and Social Media: YouTube was the primary platform for my video content, but I didn’t stop there. I promoted my videos across social media platforms, including LinkedIn, Twitter, and Facebook, to reach a wider audience and drive traffic to my affiliate links.
  6. Analyzing and Optimizing Video Performance: I used analytics tools to monitor the performance of my videos, tracking views, engagement, and conversion rates. This data helped me understand what content resonated with my audience and allowed me to optimize my strategy for better results.

Overcoming Video Marketing Challenges:

Creating video content comes with its own set of challenges, from technical issues to algorithm changes. I stayed flexible, adapted to new trends, and continuously improved my video production skills. I also engaged with my audience’s feedback to make sure my content remained relevant and valuable.

Video marketing proved to be an incredibly effective strategy for promoting SEMrush as an affiliate. By focusing on high-quality, informative, and engaging video content, I earned $7,102.15 in affiliate revenue. This experience has reinforced the importance of understanding your product, knowing your audience, and delivering consistent value through your chosen medium. If you’re venturing into affiliate marketing, consider harnessing the power of video to share your message and drive conversions.

SEMrush Affiliate Program Explained

The SEMrush Affiliate Program allows individuals or businesses to earn commissions by promoting SEMrush. When you join this program, you receive special links (affiliate links) to SEMrush services. If someone clicks on your link, makes a purchase, or signs up for SEMrush, you earn a commission.

How Does it Work?

  1. Sign Up: First, sign up for the SEMrush Affiliate Program.
  2. Promote SEMrush: Use the provided affiliate links in your content (like blog posts, social media, or emails).
  3. Earn Commissions: When someone clicks on your link, subscribes to SEMrush, or makes a purchase, you receive a commission.

Commission Structure

  • Sales and Trials: The SEMrush Affiliate Program offers $200 for every sale and $10 for every new trial started through your affiliate links.
  • Payment Methods: The program offers various payment methods you can choose from when signing up.


  • Promotional Assets: SEMrush provides hundreds of promotional assets to help affiliates market effectively.
  • Education and Support: The program offers support and educational resources to help you succeed as an affiliate.

Affiliate Marketing Basics

  • Affiliate Marketing: It involves promoting products/services and earning a commission for each sale or action completed through your unique referral link.
  • Getting Started: Choose a product you believe in (like SEMrush), sign up for their affiliate program, and start promoting to your audience.

Key Takeaway

The SEMrush Affiliate Program is an opportunity to earn by promoting a well-known digital marketing tool. With a strong commission structure and ample support, it can be a lucrative option for those interested in affiliate marketing.

Remember, success in affiliate marketing comes from promoting products that align with your audience’s interests and needs. Be genuine in your recommendations to build trust and credibility.

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Lori Ballen

Lori's passion for blogging and commitment to empowering others is evident in her comprehensive, easy-to-follow articles.