How a Stay-at-Home Mom Generated $250,000 on Etsy in Five Months

Lori Ballen
4 min readNov 20, 2023

In a world saturated with online businesses and e-commerce platforms, April’s story stands out as a beacon of inspiration and resilience. Her journey from a decade-long boutique owner to a thriving Etsy entrepreneur serves as a testament to the power of adaptability, creativity, and relentless pursuit of success.

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The Boutique Era

April’s entrepreneurial spirit was kindled over ten years ago when she launched her children’s boutique. This venture, primarily focusing on drop-shipping styles from U.S. vendors, proved profitable and set the stage for her future endeavors.

Despite its success, April yearned for more. Her ambition led her to constantly scout Instagram and Facebook, seeking strategies to escalate her business to new heights.

The Turning Point

The pivotal moment arrived when April’s keen eye caught the trend of homemade Disney shirts. Seeing an opportunity, she invested in a heat press and ventured into this new domain. This strategic addition boosted her following and engagement significantly —…

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Lori Ballen

Lori's passion for blogging and commitment to empowering others is evident in her comprehensive, easy-to-follow articles.