How a Stay-at-Home Mom Generated $250,000 on Etsy in Five Months

Lori Ballen
4 min readNov 20, 2023

In a world saturated with online businesses and e-commerce platforms, April’s story stands out as a beacon of inspiration and resilience. Her journey from a decade-long boutique owner to a thriving Etsy entrepreneur serves as a testament to the power of adaptability, creativity, and relentless pursuit of success.

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The Boutique Era

April’s entrepreneurial spirit was kindled over ten years ago when she launched her children’s boutique. This venture, primarily focusing on drop-shipping styles from U.S. vendors, proved profitable and set the stage for her future endeavors.

Despite its success, April yearned for more. Her ambition led her to constantly scout Instagram and Facebook, seeking strategies to escalate her business to new heights.

The Turning Point

The pivotal moment arrived when April’s keen eye caught the trend of homemade Disney shirts. Seeing an opportunity, she invested in a heat press and ventured into this new domain. This strategic addition boosted her following and engagement significantly — but only briefly.

The Setback

In a dramatic twist, April’s social media accounts were permanently restricted due to copyright violations, a jarring blow to her primary sales channel. The shock was profound; her decade-long business crumbled overnight.

Devastated but not defeated, April sought alternatives to revive her store without her usual social media leverage.

The Discovery of Print on Demand

April’s relentless search for solutions led her to the concept of print on demand, a revelation she credits to watching numerous YouTube videos. This model, which required no initial investment for inventory, seemed almost too good to be true.

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Lori Ballen

Lori's passion for blogging and commitment to empowering others is evident in her comprehensive, easy-to-follow articles.